Google YT Primetime was a platform introduced by Google in 2013 that aimed to help online video content creators and publishers to better monetize their content by offering a set of tools and features. It allowed content creators to schedule and promote live broadcasts and events, as well as provide better ad targeting and monetization options.
However, in 2017, Google announced that they were discontinuing the YouTube Primetime platform and integrating its features into YouTube's main platform. This decision was made to simplify and streamline the video monetization process for content creators and to align more closely with the existing YouTube infrastructure.
Overall, YouTube Primetime was an attempt by Google to cater to the needs of professional content creators by offering them tools and features to help them monetize their content in a more effective and efficient manner.
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